Are Pet Rageous Bowls safe for my animal?
Answer: We are lead free and conform to FDA standards.
Read more on: FDA Standards
What are some of the common misperceptions retailers have when it comes to the ceramic bowl category?
Answer: First, all ceramic is not the same. There are different types of ceramic, which have different qualities and characteristics. For example dolomite is a softer and lighter ceramic, fired at a lower temperature, is more prone to chipping and breaking especially with repeated use. On the other hand, stoneware, which all of Pet Rageous Designs Bowls are made from, is fired at a higher temperature and is stronger and more heavy-weight and less susceptible to breakage.
Read more on: Ceramic Properties
The other major misconception is definitely the role of design. So many retailers think that any ceramic is the same, regardless of the color patterns or style. This simply isn’t true. Retailers need to recognize that the dog and cat have become such a part of the family and their bowls and accessories are now part of the home décor. Thus, at Pet Rageous Designs, we change a portion of our bowl offering to coincide with the latest in fashion and home furnishings trends, colors, and styles. The retailer has to have a pulse on what trends are popular, and we make that easy for them.
Want to put the power of color attachment here.
Read more on: The Power of Color
What are the typical challenges and opportunities retailers will have when merchandising this category?
Answer: Retailers should have fun with this category. This is an opportunity to differentiate your store from the competition in the marketplace. Don’t be afraid to create imaginative and elegant displays. The use of color is important as it captures the consumer’s eye and draws them to the display.
Consider trying new things like different shapes and patterns. Look for matching collections that include different size bowls, treat jars, placemats, and coffee mugs that all coordinate. By coordinating the collections on the shelf, it helps the retailer tell the story to the consumer and leads to higher add-on impulse sales.
What is Pet Rageous Designs role in the pet industry, and why is it unique?
Answer: Our Role in the pet industry is to create a whimsical and fun environment for pets that offers creative design and function. Most pets eat in the Kitchen, where their messy, chewed-up bowls are seen by anyone who walks by. Now, pet owners can coordinate a centerpiece for the pet that will undoubtedly get tons of comments and praise for being so unique and special.
Read more on: Product Bullet Points
Can specialty Pet Retailers compete with mass retailers in this category?
Answer: The independent retailer has a great opportunity to compete against the mass retailer in the ceramic bowl category. A mass retailer may keep styles in place for a year, but specialty retailers should think about changing some styles as often as every few months. Changing patterns for the different seasons, offering different monthly specials, and promoting unique colors and styles that the buyers can only find in specialty stores, will generate awareness and sales.
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